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1
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2
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3
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- The Corporate Awareness Group proceeds from the premise that:
- A. Many tools exist to gauge a
company’s financial performance
- B. Few tools exist to gauge a
company’s social performance
- C. No tools exist that merge the two.
“Every
Dollar You Invest is a Moral Decision”
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4
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- Social:
- company profiles
- corporate report cards
- common SRI screens
- third party endorsements
- research
- news
- links
- Financial:
- stock quotes
- portfolio tracking
- charts
- consensus estimates
- research
- news
- links
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5
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- ValueSystem.com is a set of web tools that will enable on-line investors
to weigh social criteria when making investment decisions
- Unlike an index, each investor can tailor the site to his or her social
and financial preferences
- The site will become a portal for socially responsible investors,
receiving millions of pageviews per year
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6
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- 11. Human Rights
- 12. Community Outreach
- 13. Animal Testing
- 14. Fair Employment
- 15. Geographic Presence
- 16. Maquiladorus
- 17. Northern Ireland
- 18. Weapons Production
- 19. Social Disclosure
- 20. Workplace Issues & Employee Relations
- 1. Environment
- 2. Tobacco
- 3. Contraceptives
- 4. Defense Contracting
- 5. Gambling
- 6. Alcohol
- 7. Diversity
- 8. Non-Us Ops
- 9. Charitable Giving
- 10. Nuclear Power
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7
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- Source: Social Investment Forum
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8
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9
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10
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- The longer a person has been online, the more likely he or she is to use
it for investing.
- 17% of those who have been on the Net for less than a year track their
portfolios online (stock ticker searches, etc).
- However, 45% of those who have been online for at least three years
track their portfolios on the Net…
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11
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12
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13
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- With these tools ValueSystem.com will:
- Facilitate public scrutiny of corporate activities
- Promote socially responsible investing
- Increase corporate charitable donations
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- They need to make a buck.
- They don’t have the time to dig.
- There’s a lot of bogus information out there.
- Social trade-offs are hard to measure.
- Socially Conscious web sites turn them off:
- Whiny, pompous, “thou shalt not”
- Naïve, Narrow, and illogical
- Always pushing an agenda
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15
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- Making a buck Portfolio tracking & all features of other large
financial web portals
- No time to dig All-Inclusive, One-Page Source
- Bogus info External verification services
- Hard trade-offs Proprietary ranking software (the JAVA “applet”)
- Whiny sites No whining …just unbiased facts
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- Research social profiles of 18,000 specific public companies.
- Track entire portfolios, unique discussions & chats, communities,
games, links, contests, quotes, daily opt-in e-mail updates with both
financial & social news regarding your specific portfolio.
- Read exclusive professional research and voice your opinion.
- Quantitative tools to help rank & understand your social priorities.
- Proprietary Java-based Software, uniting existing, well-established
financial websites in this cultural SRI trend.
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17
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- Robust back-end database driven site
- Proven ability to achieve high traffic volumes
- Fully e-commerce enabled virtual real estate
- Intelligent search engine for decision assistance
- Proprietary surveying software applications
- Satellite feeds with live stock market data
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- Eric V. Melin President & CEO
- Brian Dunn Co-Founder & Chairman
- Don L. Fleming Webmaster & CTO
- Dinah Koehler Director of Research
- Eric R. Anderson Business Development Manager
- Anthony MacFarland Lead Developer/Programmer
- Dr. Phil Hurzeler Senior Database Architect
- M. Colby Wood V.P. & CFO
- Ted Gutelius Advisor
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- 9% of the investing market are involved in SRI
- We can serve this Two Trillion Dollar Market
- We have license agreements with the industry’s leading data suppliers
who currently serve it…
- …but will provide more relevant, non-biased, free information to the
active private investor…
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20
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21
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- disney.com
- sotherby.com
- art.com
- wine.com
- cooking.com
- food.com
- hallmark.com
- florist.com
- healthshop.com
- smarterkids.com
- gigabuys.com
- goto.com
- borders.com
- enutrition.com
- cvs.com
- greenmarketplace.com
- flooz.com
- officemax.com
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23
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24
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25
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26
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27
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28
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29
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- The Corporate Awareness Group is soliciting:
- Content: more verifiable data concerning the social activities of
publicly
traded companies.
- Management: current openings include: CFO, VP of Marketing, and
Director of Business Development
- Employees: always seeking additional dedicated and passionate talent
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30
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- We have the technology, the
team, and new-aged marketing wizardry.
We need the information, and the credibility, of established
partners.
- Board of Advisors: Seasoned individuals to counsel this young
organization and provide entry to SRI organizations.
- Joint Ventures: In negotiations with several established SRI
research firms and finance heavyweights.
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31
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33
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34
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36
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37
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38
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40
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41
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42
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Notes
